Your Glossy Envelope Is Costing You Response

Brian Jones 12/2/25 Brian Jones 12/2/25

Your Glossy Envelope Is Costing You Response

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Why Hyper-Personalization Is Killing Your Response Rates

Brian Jones 11/20/25 Brian Jones 11/20/25

Why Hyper-Personalization Is Killing Your Response Rates

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Why Are You So Reluctant to Make Direct Mail a Bigger Part of Your Marketing Mix?

Brian Jones 11/7/25 Brian Jones 11/7/25

Why Are You So Reluctant to Make Direct Mail a Bigger Part of Your Marketing Mix?

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Building Trust in an AI-Generated Marketplace

Brian Jones 10/27/25 Brian Jones 10/27/25

Building Trust in an AI-Generated Marketplace

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Why Your Insurance Direct Mail Looks Like Everyone Else's (And How to Fix It)

Brian Jones 10/17/25 Brian Jones 10/17/25

Why Your Insurance Direct Mail Looks Like Everyone Else's (And How to Fix It)

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How Direct Mail Works: The Definitive Guide for Modern Marketers

Brian Jones 10/2/25 Brian Jones 10/2/25

How Direct Mail Works: The Definitive Guide for Modern Marketers

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Are Direct Mail Campaigns Effective?

Brian Jones 9/23/25 Brian Jones 9/23/25

Are Direct Mail Campaigns Effective?

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Why Millennials and Gen Z Are Driving Direct Mail's Strategic Comeback

Brian Jones 9/17/25 Brian Jones 9/17/25

Why Millennials and Gen Z Are Driving Direct Mail's Strategic Comeback

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The Definitive Guide to Direct Mail Envelope Formats: Sizes, Costs, Response Rates, and Strategic Insights

Brian Jones 8/28/25 Brian Jones 8/28/25

The Definitive Guide to Direct Mail Envelope Formats: Sizes, Costs, Response Rates, and Strategic Insights

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What is Direct Marketing?

Brian Jones 8/12/25 Brian Jones 8/12/25

What is Direct Marketing?

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Top 6 Reasons to Choose Jacobs & Clevenger as Your Direct Marketing Partner

Brian Jones 8/8/25 Brian Jones 8/8/25

Top 6 Reasons to Choose Jacobs & Clevenger as Your Direct Marketing Partner

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Why Direct Marketing Remains One of the Most Effective Marketing Channels

Brian Jones 8/8/25 Brian Jones 8/8/25

Why Direct Marketing Remains One of the Most Effective Marketing Channels

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Why Your Current Marketing Copy Is Costing You a Fortune

Brian Jones 7/31/25 Brian Jones 7/31/25

Why Your Current Marketing Copy Is Costing You a Fortune

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Are Your Marketing Efforts Leaving Consumers Out in the Cold?

Brian Jones 7/16/25 Brian Jones 7/16/25

Are Your Marketing Efforts Leaving Consumers Out in the Cold?

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Part 7: The Physical Revolution and Why AI-Powered Direct Mail is Your Next Competitive Edge

Brian Jones 6/27/25 Brian Jones 6/27/25

Part 7: The Physical Revolution and Why AI-Powered Direct Mail is Your Next Competitive Edge

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Part 6: Why Direct Mail Remains Essential for Regulated Industries

Brian Jones 6/19/25 Brian Jones 6/19/25

Part 6: Why Direct Mail Remains Essential for Regulated Industries

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Part 5: How AI is Finally Solving Direct Mail's Biggest Problem ➤ Proving ROI

Brian Jones 6/11/25 Brian Jones 6/11/25

Part 5: How AI is Finally Solving Direct Mail's Biggest Problem ➤ Proving ROI

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Part 4: Bridging Worlds: Integrating AI-Powered Direct Mail with Digital Ecosystems

Brian Jones 6/4/25 Brian Jones 6/4/25

Part 4: Bridging Worlds: Integrating AI-Powered Direct Mail with Digital Ecosystems

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Part 3: AI-Powered Creative: Revolutionizing Direct Mail Content & Design

Brian Jones 5/28/25 Brian Jones 5/28/25

Part 3: AI-Powered Creative: Revolutionizing Direct Mail Content & Design

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Part 2: The AI Revolution in Marketing Communications

Brian Jones 5/23/25 Brian Jones 5/23/25

Part 2: The AI Revolution in Marketing Communications

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